Beermats, 2018, replenishable digitally printed beermats, dimensions variable.
Beermats is a collection of works that build upon the artist’s use of advertising modes and marketing strategies as a way of publically disseminating information. Each beermat within this collection features a photograph of the seaside overlaid with text that playfully explores the linguistic links between British pub culture and queer terminology. Each slogan is explained on the underside of the beermat, with information on how each slogan relates to transgender and genderqueer people. By positioning slogan based works in a social setting, such as a pub or club, Fox hopes to spark more in-depth and prolonged conversations than might usually develop when visiting a gallery.
This series of works was commissioned by Contains Art, Somerset, as part of their 2018-2019 exhibition season.